Details are limited but Automotive News is reporting the company could develop an all-new crossover or add a third row of seating to the next-generation RX which is slated to arrive in late 2015.
It remains unclear which direction the company is leaning but Lexus USA's Group Vice President and General Manager said "We feel like we're missing a 35,000-units-a-year opportunity. We're working hard to rectify that." Jeff Bracken went on to say "We could bring it to market in 2016 or 2017."
While nothing is official, speculation suggests the model could be called the TX and it be based on either the front-wheel-drive platform from the Toyota Camry or the rear-wheel drive platform from the Lexus IS / GS.